Content Marketing: why a blog is beneficial to your website

Content Marketing: why a blog is beneficial to your website

Published 3 years ago

The majority of SEO strategies are based on the optimization and the creation of the content on your website. On top of attracting more visitors, creating articles allows you to promote your site on a number of other more researched keywords, to then double or even triple your visibility if this operation is done with brio. Generally designed to be articles, videos, images or audio files, like podcasts.

These different mediums will be key for the success of your website. Keep in mind that producing unique content of quality is indispensable, or your ranking may be negatively impacted. Google and other search engines are capable of recognizing duplicated content and they don’t appreciate these “black hat” methods. In some rare cases, it’s possible that robots make a mistake and choose to promote content copied from the original source. This is why it’s crucial to make a removal request to the person who posted the copied content without your permission, if this proves unsuccessful then utilize Google’s legal removal request tool.


Copywriting optimization

In order to optimize the impact of your article on the web, it’s important to analyze, beforehand, the type of searches performed by users in regards to the subject of your publications and subsequently adapt your content. There are a number of ways to title your article in order to make it more attractive to internet users and best reflect what they are searching online. One of the most popular ways of creating a title is to shape it into a form of a question. is an excellent tool to help you determine the subjects that are most likely to receive a larger number of visits. It allows you to easily find what internet surfers search the most in regards to a keyword. All you have to do is insert a term that effectively represents the domain in which you want to create content and specify the language. In a few seconds, a report will appear to aid in choosing the perfect title for your article. The only disadvantage of this tool is its lack of precision. The exact number of searches per result doesn’t appear. It is, however, possible to install an extension called “Keywords Everywhere” to fix the problem. More detail on searches and the planning of key words will be given in a next article.

The composing and the creation of the content can be difficult and tiring, it’s important to publish quality content regularly in order to conserve and even improve the ranking of your website on search engines. The more you write, the easier it becomes, the key is to set aside time specifically for writing these articles.

In the cases where it’s impossible for you to do this, or you don’t think your writing capabilities are up to snuff, we offer to write your articles with regards to your activity in a weekly or monthly timeline. Don’t hesitate to contact us, we’re here for you!


About the author
Paul Arienzale


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